The ongoing COVID-19 outbreak has forced the world to practice social distancing. For the restaurant market, social distancing means having to find ways to stay engaged with customers without them having to come into the restaurant. Customer engagement is crucial for the life of a business, even when having to figure out how to serve food while abiding by new public safety regulations.
Chef Matthew Delsignore is an expert in the restaurant business, mainly specializing in Asian cuisine. A position of a sushi chef at a new establishment allowed Matthew Robert Delsignore to share not only his love of food but also his knowledge of the industry. His zest for learning and growing within the restaurant business allows him to never settle for anything less than excellence, and excellence is a vital character trait at times of crisis. Delsignore further explores five tips to assist in helping restaurants thrive at a time of crisis, such as the current pandemic.
Tip #1: Make all necessary updates
Times of crisis usually influence our day to day lives, and during this pandemic, industry regulations were changed by force. Restaurant owners should take a moment to update all necessary media avenues, such as your social media and website, to communicate what adjustments your restaurant is undergoing.
Essential information such as your operating hours, carry-out or delivery options, and what you are doing as a business owner to keep you, your staff, and your customers safe should be shared. Give your customers easy access to you via technology if they have any questions about alterations.
Tip #2: Take care of the staff
A restaurant needs food service workers to function. However, during times when reevaluated budgets are galore, it is crucial only to ask your essential staff to work. For those you have genuinely considered as assets for the business, take care of them by creating a safe work environment. Do not allow ill employees to come into work, and be sure to provide adequate air circulation in the workspace as well as sanitizing supplies to make cleanliness a priority.
Tip #3: Join with delivery partners
You might offer delivery and carry out services straight through your restaurant, but that does not mean your market will see that. A great way to gain exposure while still providing customers with food during a crisis is to join up with delivery services such as UberEats, Postmates, Door Dash, or GrubHub.
Tip #4: Keep all Messages Positive
Whether you are sending a customer a birthday email, posting on Instagram, or sending a mass message, it is crucial to keep all messages positive. People right now want to see positivity after being dumped with negatively from every news outlet. Share a hopeful message on to-go boxes or write customers encouraging notes with deliveries.
Tip #5: Communicate to customers via text
Consider signing up for a text service that allows you to collect customer’s numbers and text out coupons or specials. People often respond quicker to text than an email, and you can send out coupon codes or free delivery promos through third party delivery services, as well.
About Matthew Delsignore
Matthew Robert Delsignore is a chef and restaurant guru with unsurpassed passion and energy for everything involving restaurants. He knows the ins and outs of the industry and isn’t afraid to get his hands a little dirty to get things done. Currently working as a sushi chef for a new restaurant, Mr. Delsignore is cultivating his interest in Asian cuisine. He is also a craft beer and cocktails enthusiast with a passion for travel, fitness, and sports cars.
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